For my 15th birthday I received my very first Fossil watch, it was given to me by my brother Erick and his girlfriend Elin. It was a pink-faced watch, with a delicate design and a wristband that resembled a silver bracelet. It was one of my most treasured gifts because I admired the people who had gifted it to me.
Through the years I have watched the Fossil brand grow and I admired from a far. When I had the money or if there was a special occasion I would happily splurge for a new watch.
Being a big fan of the brand, when I initially received the email invitation to attend the launch, I was convinced it was spam. I thought to myself “No, they wouldn’t know who I am”, so I casually brushed it aside.
It wasn’t until fashion blogger Camille asked me if I was attending, I all of a sudden realized that I was genuinely invited and got super excited :D. Thank goodness she asked or else I would have never went!
I attended the launch last Tuesday held at Alexandria Sydney, Vicinity Dining. The event was in an intimate private room secluded from the restaurant.
I assumed that I would be walking into a room full of watches, but to my surprise, there were a range of bags displayed.
The brand, which is moving into their 30th anniversary in 2014, is going into a different direction with their brand and products. Their current campaign is called “Make your mark”, using a lot of bold colours and graphics within their new designs.
We were lucky enough to be one of the first in Sydney to preview their new collection, which will be released in July – August and you guys also get a sneak peak :).
The preview was very interactive, allowing us to feel, touch and explore the new bags as they explained the design behind it.
Fossil will be releasing four lines of handbags and wallets, which will cater to most women who love functionality, lightweight bags with a vintage, quirky or fun design.
The line called “Key-Per” was initially brought out as a Christmas edition; however, it received such a big response that instead it was made available all year round and I can see why.
This line is perfect for anyone who is studying or enjoys fun, colourful designs (like me). It is functional with many storage pockets for the every day woman and made with coated canvas for those who prefer not to use leather.
This year’s design is based on pencil shavings, striped colours and polka dots. Reflecting Fossil’s humorous and quirky side. Plus the bags are so affordable with prices ranging from $129-$149.
Fossil will be focusing on 3 main lines, one of which is the “Memoir”. This line is for the women who appreciate more of a vintage design, inspired by the 1950’s.
With articulate hardware and beautiful interior, this vintage design comes in different shapes and sizes to suit anyone.
I usually don’t do much leopard print, however, I LOVE their leopard print used on the vintage designed bags. The Memoir ranges from $279-$299.
The second line that they are focusing on is the “Erin”. It’s functional, affordable with great hardware and has the best quality leather, signature to fossil.
The texture of the bag was so soft and smooth with a buttery leather feel; made with a lot pockets to store your everyday gadgets.
Initially I was a little unsure about this design, I was worried about the wear and tear of the bag due to its delicate texture, but don’t let this fool you. Because of the leather used, which is the best in the market, I learnt that the bag would look even better over time. With the best quality leather, the Erin line ranges to $149-$349.
The main line that Fossil is focusing on this year is the “Sydney”, which is my personal favourite out of the four.
The Sydney bags come in a multitude of colours; orange, plum (my favourite), teal, gold black etc. The designs are vintage inspired with a modern twist.
After handling the bag, it was surprisingly lightweight and durable, which is good because if your like me, my whole world is in my bag.
Fossil will also be concentrating on their new signature print, inspired by mid Century architecture. I personally love it! I love the rhythm, colour and shapes used.
The Sydney line ranges from $149 – $279 ( so affordable! )
Not forgetting their watches, this year it is all about “Owning the wrist”. Fossil’s pieces are jewellery inspired, with bands ranging in fun colours that pop and with such feminine designs. They also have beautiful bracelets so you can layer it up with their new line of watches.
My favourite fashion bloggers Camille Sioco from www.frillyskirts.net and Jess Tuong from www.mindbodyshop.blogspot.com.au
Me and the stunning Jess Tuong
Also met the interesting Fashion blogger, Lauren Hernandez from http://www.youronlyblackswan.com
Me and Jess with Fossil brand representative Danielle Clennar
The food they served was amazing!!! Here is just a sample of what we indulged in that night.
I loved meeting the passionate team behind the brand and I can’t wait till these bags hit the stores, you’ll definitely be seeing these bags again on my outfit posts.
In the meantime, check out Fossil’s website for their current range and to see what stores are near you – http://www.fossil.com.au
Photographer – Yunn Chin