Photos by – Yunn Chin Photography (unless stated otherwise)
In September, I attended an event for the world’s leading luxury travel retailer, DFS. The “First Class Beauty” event was held at the Galleria in Sydney on George Street. It was an exclusive global event, which also took place in five international airports and 14 Galleria stores across nine countries including Hawaii, Hong Kong and Los Angeles etc.
“First Class Beauty by DFS was created to offer customers a one-of-a-kind experience inspired by travel. The program highlights DFS’ unique offerings of luxury beauty products across cosmetics, skincare and fragrances, exceptional range of services and delightful in-store experiences.”
At the event, after being greeted at the door by the PR agency Blue Planet, we were kindly escorted through the surprising number of levels of DFS, accommodating everything travel. We reached the top level and were served with Moet in what I would call a golden goblet, perfectly paired with delicious canapés overlooking a very stunning view of the Sydney Harbour Bridge.
It was a completely different experience to the fashion events I had attended in the past; since its focus was purely on luxury beauty. Something in all honestly, I am not so familiar with. If you were to ask me about any high-class beauty products or the places to go to purchase these products, I wouldn’t even know where to start (this is the inner tomboy in me talking).
However, attending this event was a big eye opener, I was introduced to a large range of high-end beauty products such as La Mer and La Prairie. The products were applied through hand and arm massages, along with skin consultations, we were informed about the natural ingredients used and the proper application for the products to achieve the best results.
Not only did they impress with the beauty products on offer, to celebrate the event, they had a photo-booth, which me and Chin had so much fun in.
They also offered us a customised travel journal with our names written in calligraphy to celebrate their DFS Fall/Winter 2014 Campaign by T Galleria. Check out their video below featuring Micheal Kors.
The DFS staff were incredibly nice and so lovely to get along with, in my conversations with each different staff member, it was clear to see that they all shared a family bond, most of them had worked for DFS for more than 3 years. A bond which was very clearly translated through their customer service, that was nothing short of high end luxury.
Just through this experience alone, it took me back to when I a child, curiously watching my mother apply her face creams and moisturisers. I started to reminisce of my travel overseas with my family; my mother and father would dress me head to toe in my best clothes and them in theirs. It was a formal event, they saw it as a special occasion, almost as a celebration, my mother especially, would not be able to contain her excitement walking into the duty free store, I remember her absolutely going crazy with all the beauty products on display. This is exactly the type of nostalgia DFS brings back to travelling and shopping; “seeing the word through the travellers touch, inspired by curiosity, the invitation to dream, a promise to delight and the legacy of adventure”.
I have travelled a fair bit, whether it be interstate or overseas, it is nice to be reminded about what travelling is all about.
I’ll let you in on a little secret, after the event, I had tried La Mer and now, I am absolutely hooked! For someone who previously could care less about the product used on their face, I am now looking to invest on the care of my skin. After using the products, my skin has never been better, no foundation required, I absolutely swear by it!
So I’m sure you can guess what I’ll be doing within a months time when I travel to Philippines Boracay? Yup, I’ll be treating me to some of that DFS duty free first class beauty hahahaha!
For those of you who aren’t planning to travel soon, you can show an international ticket travelling within 3 months time. You can also head to the nearest DFS Galleria, where you don’t have a time limit on your shopping experience and you can enjoy your retail therapy with less stress.
To find out more about DFS Galleria and the stores near you, click HERE!
Just a bit of a special treat, I came across one of my favourite bloggers Nicole Warne from Gary Pepper Vintage, sharing beauty tips about her trips featured on the DFS website, click HERE to check it out.
Thanks so much for visiting again and I’ll see you tomorrow with another outfit post
Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR Photo (above) provided by Blue Planet PR